True Originals, this one's
for you

Some people follow the crowd. But True Originals? They bring their own. Introducing You Sponsored by TJ Maxx. Our first-ever sponsorship created for women who show up fully and authentically themselves. Women who move through the world with confidence and make space for others to do the same.

Why now? Because while only 8% of women currently have a sponsor backing them, 75% say that kind of support would help them embrace their most authentic selves.*

That’s where TJ Maxx comes in. Let’s start flipping the script on sponsorship together.

*TJ Maxx commissioned Edelman DXI to conduct an online survey of 2,000 U.S. women aged 18-65, fielded from 4/17/25 - 4/29/25.

meet our Co-Sponsors

Your hype team starts here. These five Co-Sponsors have lived it, built it, and are now ready to sponsor the next big thing—you. If selected, you’ll be paired with one of our powerhouse Co-Sponsors—women rewriting the rules and cheering on the next wave of True Originals. You could be sponsored by:

Ilona Maher

Ilona Maher

Powerhouse rugby player with a whole lot of game.

Chloe Flower

Chloe Flower

Piano prodigy and style disruptor making space for the next generation to shine.

Renée Elise Goldsberry

Renée Elise Goldsberry

Award-winning artist using voice and vision to break boundaries on every stage.

Carly Cushnie

Carly Cushnie

Designer, stylist, and visionary redefining luxury across fashion and interiors.

Jen Atkin

Jen Atkin

From red carpets to boardrooms, a beauty trailblazer turning glam into a movement of community and creativity.

the perks of getting
sponsored by TJ Maxx

We’re backing 10 True Original women with a sponsorship that brings the opportunity-unlocking funds, game-changing connections, and national visibility to move you forward.

icon opportunity

Opportunity

Receive $20,000 to back exactly what makes you a True Original.

icon connections

Connections

Get matched with a Co-Sponsor who you’ll get to learn from 1:1. She’ll introduce you to more people who can help you grow.

icon visibility

Visibility

Share your story across TJ Maxx channels and put your voice front and center, nationwide.

apply now

No purchase necessary. Void where prohibited. TJ Maxx You Sponsorship is sponsored by TJX Companies, Inc. Open to legal residents of the 50 US, DC & PR, 18 & older, who identify as women. Begins 8:00 a.m. ET on 6/5/25 and ends 11:59 p.m. ET on 6/20/25. For Official Rules, prize descriptions, how to enter, and complete details, visit maxxyouproject.com/official-rules.html 

past
initiatives

past initiatives

TJ Maxx is on a mission to empower women with the opportunities, connections, and visibility to be her true self—her maxx self—at work, at home, and in life. Explore our past projects.

claim your &
find your maxx
change exchange
bookable changing room
the changing room
workshops & how tos
the maxx you project lab
the inauguration

An initiative that encourages women to embrace all the labels that make them who they are, empowering them to define their own terms, unapologetically.

An expert-led workshop series providing tools and resources to help women live their most authentic selves-from overcoming their inner critic to finding mentors, and more.

A pen pal program and workshop series that connected women to each other, so that they could feel less alone and more supported on their change journeys.

An eight-city tour across the country that gave women the opportunity to receive 1:1 life coaching and styling sessions to help them navigate change.

An immersive one-time-only experience for women to explore their individuality, hear and share stories of change, and participate in workshops with inspiring speakers.

Our signature full-day workshops and accessible courses hosted by experts and influencers to help women express themselves authentically and foster relationships in local communities.

An interactive pop-up lab that allowed women to engage in different exercises around their individuality, to better understand the barriers they face in expressing their most authentic selves.

Eighty women from all across the country gathered for our very first workshop focused on helping women pursue aspirations that make them one of a kind.

From June 25 to August 31, 2024 TJ Maxx will donate $1 to Dress for Success for every comment expressing multidimensionality with #ClaimYourAnd on TikTok and Instagram, with a minimum donation of $100,000.

partner-
ships

partnerships

Through the Maxx You Project, TJ Maxx proudly partners with organizations that help women and caregivers express their full selves every day.

Dress for Success

Since 2021, TJ Maxx and Dress for Success® have helped empower women to be their most authentic selves by providing training, scholarships, and networking opportunities. Learn more at dressforsuccess.org.

Save the Children

For over 40 years, TJ Maxx and Save the Children have worked to provide children and caretakers in communities across rural America with the education, financial resources, and programs they need to build brighter futures. Learn more at savethechildren.org.

In partnership with Dress for Success® and Save the Children, the Maxx You Project offers a variety grants and scholarships to help women and caregivers embrace their maxx selves.