True Originals, this one's
for you

Some people follow the crowd. But True Originals? They bring their own. You Sponsored by TJ Maxx is our first-ever sponsorship created for women who are authentically true to themselves. Who move with confidence and make space for others to do the same.

We’re proud to support and celebrate 10 You Sponsored recipients. These True Originals are changing the game in their own ways—all while staying true to who they are—and we can’t wait to see how their impact opens doors for others.

Keep reading to meet these inspiring women.

meet these True Originals, now sponsored by TJ Maxx

Out of hundreds of applicants, these 10 women were selected for showing up with heart, honesty, and a bold sense of self. Now, backed by TJ Maxx and our Co-Sponsors, they’re using their voices, ideas, and creativity to spark what’s next.

madelyn brené

Madelyn is the founder of T.R.A.P. Opera - “The Reimagined Artistic Progressive Opera” - a bold fusion of opera, R&B, hip hop, jazz, and world music that reflects her diverse background and fearless artistry. With this support, she is seeking to extend her genre-defying movement, amplify her vision, uplift women through storytelling, and inspire others to own their voices and lead with confidence.

brandi campbell

Actress, producer, and writer who founded Silly Instinct Studios, Brandi uses comedy, fashion, and cultural commentary to prove that “weird is award-winning” and that power doesn’t require perfection. Now, she plans to amplify her bold vision, expand her creative platform, and continue empowering women and underserved youth through mentorship and storytelling.

keiona cook

Keiona is the founder of Lovely’s Sewing & Arts Collective, a program that empowers individuals of all ages to embrace their creativity and originality while learning a sustainable trade, sewing. She plans to further her own education, grow visibility for her designs, and continue inspiring confidence and opportunity among her students through her sponsorship.

angela garcia

Angela is an education-based nonprofit founder and podcast host who has turned personal challenges into a mission to uplift families, educators, and women in her community. Now, she plans to leverage her sponsorship to grow her HER Space Unscripted podcast—amplifying stories of resilience and inspiring others to lead with truth, courage, and purpose.

kristin gorenveld

Kristin is the founder of Art Sphere Inc., a nonprofit that brings free arts education to underserved youth in Philadelphia and beyond and celebrates individuality through creativity. Her sponsorship support will help widen her global impact, ensuring every student has access to the tools, education, and inspiration to see creativity as a right—not a luxury.

ilina luthra

Ilina is the founder of Roster Radio, a community and IRL event series that democratizes access to thought-leadership, learning, and connections in the beauty industry. With support from her sponsorship, she plans to expand her community and membership offerings, while creating more opportunities for the next generation of leaders—like herself—in beauty.

monique nelms

A former nurse turned full-time content creator, Monique empowers women to navigate seasons of change with confidence and style. Through her sponsorship, she is planning to expand her online social community into real-world experiences with “Diva Dialogues.” These workshops and panels are designed to inspire bold self-expression, foster connection, and help women confidently chart their own paths.

lindsay peragallo

Founder of Beauty Holiday, a nonprofit that transforms surplus beauty products into empowering self-care for women and families facing hardship, Lindsay will use her sponsorship to expand the reach of her give back initiatives across the country and to continue to develop sustainable strategies for brands, editors, and creators to give back with purpose.

bella satterwhite

College volleyball player and founder of Serving Up Shoes, Bella created a nonprofit that donates athletic gear to underserved youth so more kids can access the game. With her sponsorship, she plans to scale her impact to new communities while balancing the demands of being both a student-athlete and a nonprofit leader.

jasmin williams

As a neurologist-in-training, Jasmin has a passion for making brain health more accessible and impactful through her lived experience. With support from her sponsorship, she will create storytelling projects that illuminate real experiences of neurological conditions and bring vital health education to the communities who need it most.

meet our co-sponsors

These five women have lived it, built it, and are ready to sponsor others who are doing the same. They’re opening doors for these 10 True Originals with real support and visibility. See who they’re sponsoring below.

Ilona Maher

Ilona Maher

Powerhouse rugby player with a whole lot of game and personality, Ilona brings fearless energy on and off the field. She’s teaming up with college volleyball star Bella Satterwhite and former nurse turned full-time content creator, Monique Nelms to spark bold ideas and big moves.

Chloe Flower

Chloe Flower

Piano prodigy and style disruptor making space for the next generation to shine, Chloe can’t wait to bring their ideas to life by working with arts education nonprofit founder Kristin Gorenveld and opera singer Madelyn Brené.

Renée Elise Goldsberry

Renée Elise Goldsberry

Award-winning artist using voice and vision to push limits on every stage, Renee is ready to break through boundaries with actress, producer, and writer Brandi Campbell and neurologist-in-training Jasmin Williams.

Carly Cushnie

Carly Cushnie

Designer, stylist, and visionary who is redefining luxury across fashion and interiors, Carly is collaborating to elevate advocate and early childhood educator Angela Garcia, and designer and sewing nonprofit founder Keiona Cook to new heights.

Jen Atkin

Jen Atkin

A beauty trailblazer turning glam into a movement of community and creativity, Jen is ready to connect on all things skincare and beauty with repurposing beauty nonprofit founder Lindsay Peragallo and beauty community leader, Ilina Luthra.

partner-
ships

partnerships

Through The Maxx You Project, TJ Maxx proudly partners with organizations to empower women with the opportunities, connections, and visibility to be her true self—at work, at home, and in life.

Dress for Success
Save the Children
icon opportunity

Opportunity

We sponsor women as they take their next steps.

Through Maxx You Project Grants, we provide scholarships to underserved women advancing their careers, from economic security to building stronger communities through childcare innovation.

icon connections

Connections

We cultivate networks where support turns into shared success.

By creating spaces with our partners, we sponsor virtual and in-person communities that connect women with experts and each other to learn, be inspired, and pay it forward.

icon visibility

Visibility

We celebrate women as their true, authentic selves.

By sponsoring programs that give a voice to rural caregivers and women pursuing their financial freedom, we champion them not just as participants, but as inspiring role models, both locally and nationally.

our past initiatives & partners

our past initiatives & partners

Explore our past projects with True Original women who live their lives authentically, as their true selves.

claim your &
find your maxx
change exchange
bookable changing room
the changing room
workshops & how tos
the maxx you project lab
the inauguration

An initiative that encourages women to embrace all the labels that make them who they are, empowering them to define their own terms, unapologetically.

An expert-led workshop series providing tools and resources to help women live their most authentic selves-from overcoming their inner critic to finding mentors, and more.

A pen pal program and workshop series that connected women to each other, so that they could feel less alone and more supported on their change journeys.

An eight-city tour across the country that gave women the opportunity to receive 1:1 life coaching and styling sessions to help them navigate change.

An immersive one-time-only experience for women to explore their individuality, hear and share stories of change, and participate in workshops with inspiring speakers.

Our signature full-day workshops and accessible courses hosted by experts and influencers to help women express themselves authentically and foster relationships in local communities.

An interactive pop-up lab that allowed women to engage in different exercises around their individuality, to better understand the barriers they face in expressing their most authentic selves.

Eighty women from all across the country gathered for our very first workshop focused on helping women pursue aspirations that make them one of a kind.